Identifying customer needs
In studying users, we found some interesting patterns.

Users hate delays and unreliable mobile apps: the stress level caused by delays on mobile devices is comparable to the stress level of watching a horror movie.
When browsing the Web or making purchases, 50% of smartphone users are more likely to use mobile sites because they don’t want to download apps.
One of the main reasons for removing apps is the limited amount of storage on devices (and an installed web app typically takes up less than 1 MB).
Smartphone users are more likely to shop on mobile sites that offer relevant product recommendations, and 85% of smartphone users find notifications on mobile devices useful.
Based on these observations, we found that customers prefer fast, setup-supported, reliable and engaging solutions (the F.I.R.E. concept).

Progressive Web applications take advantage of modern Internet capabilities
Progressive web applications use a number of guidelines and modern webAPIs that are designed to meet the needs of your customers. They will make your site fast, reliable, and interesting. In addition, it will be possible to install it on a device.

For example, using a service script to cache resources and prefetch data based on predictions increases the speed and reliability of the site. If you add installability to your site, customers can easily access it on the Start screen or in the app launcher. And new APIs like Web Push Notifications make it easier to re-engage users with personalized content and increase their loyalty.

Understanding the impact that a progressive web app has on business

Increased time users spend on your service
Reduced bounce rates for your leads
Increased conversion rates
Increased number of returning visitors
Most progressive web application projects result in higher conversion rates for mobile devices. You can learn more in numerous examples. Depending on your goals, you may prioritize the aspects of progressive web apps that are more important to your business, and that’s okay. The features of progressive web applications can be selected and run individually.

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In fact, Twitter also uses Progressive Web Apps (PWAs). Twitter Lite PWA has greatly increased engagement, provides immediate downloads and reduces data consumption.

Static Web App.
A static web application delivers content directly to the end user’s browser without extracting data from the server. Most static web applications are known to be simple and easy to develop on the web.

What languages are used to develop static web applications?

HTML, CSS and JavaScript are used to develop most static web applications.

You can also add GIFs and videos to static web applications. Although updating a web application can sometimes be a challenge.

Dynamic Web Applications.
A web application that generates data in real time based on user request and server response is known as a dynamic web application.

When you sign up for Netflix, it will show you movie or series recommendations based on your choices. If you select action movies you want to watch, Netflix will display more action movie recommendations based on your selection.

Single-page apps.
A one-page app runs entirely in the browser and doesn’t require you to load a page. For example, when accessing an email app, the headers and sidebars will remain untouched when you log into your inbox.

Single-page web apps are relatively faster than traditional web apps because the logic of single-page apps is implemented directly in the browser rather than on the server.

Multi-page applications
A web application that contains multiple pages and reloads the entire page when the user navigates to another page is called a multi-page application.

For example, when you log into Amazon to buy a cell phone, you need to click on a particular cell phone, once you add the phone to the cart and click the next button, the web app will redirect you to the next page, then you need to click on the “Buy” button and redirect again to a short page to complete the order.

Companies like Google Docs, Trello, offer several services and products. Thus, they allow users to interact with the program in multiple ways. That’s why they run multi-page applications.

Animated web apps.
A web application that supports animation and synchronization on a web platform is known as an animated web application. Sqadeasy and Miki Mottos are some of the best examples of animated web applications.

In general, HTML5, JavaScript, CSS, FLASH and SVG are the best solutions for creating animated web applications.

Content Management Systems.
A program that helps users manage digital content, improve production and content management is known as a CMS (content management system).

A content management system helps you create, modify and manage content without any technical knowledge. You don’t even need coding or knowledge of a programming language. A CMS can be focused on blogging or general web publishing.

Online e-commerce applications
A web application that helps users buy or sell items electronically over the Internet is called an e-commerce web application. Payment and transaction integration are important parts of e-commerce programs. For example, Amazon and eBay.

E-commerce is based on technologies such as e-means, inventory management systems, mobile commerce, online marketplace, and supply chain management.

Portal applications.
A portal web application is a type of web-based application that is accessible on the Internet and consistently retrieves information from various sources such as email, online forums, and search engines.

Web portal applications allow an organization and its processes to scale by providing personalized access and user-centric navigation based on user needs. Customer portals, patient portals and educational portals are just some of the different types of portal applications.

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The installation process should be simple
Once the progressive web app is installed, the user can launch it by clicking the icon on the home screen. In addition, it will appear in the app bar when switching between apps and users can find it using the app search feature. We call such an app a dynamic Discover-Launch-Switch app, and the ability to install a progressive web app makes it easy to access.

In addition to being accessible through the familiar discovery and launch surfaces on the device, the progressive web app runs just like apps built for the platform: offline, separate from the browser. It also uses OS-level device services, such as the app switcher, and device settings.

People who install a progressive web app are likely to be your most engaged users with higher engagement metrics than casual visitors. The list of benefits includes more repeat visits, more time spent on the site, and higher conversion rates, which often equal those for users of apps built for platforms, on mobile devices.

For a progressive web app to be installed, it must meet basic criteria. If it meets these criteria, you will be able to offer to install it in the UI on computers and mobile devices, including iOS devices.

Progressive web apps can be installed everywhere
Once you start offering to install your progressive web app, you need to determine how many users are installing it and how they are using it.

To get your site installed by the maximum number of users, you can try using different advertising messages (e.g. “install in one second” or “add our shortcut to follow your order”), different placements (in the banner in the header, in the feed). Also, try offering it at different stages of the funnel (on the second page visited or after booking).

To understand where your users are going and how to increase their retention rate, you can measure the characteristics of the installation funnel in the four ways listed below.

The number of users who qualify to install a web app
The number of users who clicked the offer to install the app in the UI
Number of users who agreed to install and then declined
The number of users who successfully installed the web app

Measuring the benefit of the installation
An interesting use case related to Weekendesk: in order to maximize the installation rate, it suggests installing the web application on the second page visited. As a result, the company noticed that customers who returned using the icon on their home screen were more than twice as likely to book rooms with them.

For users who installed the web app, there was a 2.5 times higher conversion rate
Installing a progressive web app is a great way to keep visitors coming back to your site and increase customer loyalty. You can also think about personalizing the interface for these premium users.

If you already have an app built for the platform, you can offer it first and then offer a progressive web app to those who have refused to install the main app or have not responded to the app installation banner. Some of your “partially engaged” users may not meet the threshold for installing the app from the app store. This cohort of users can be offered the option to install a progressive web app, which is often perceived as an easier and less demanding process.

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