Improve Your Ad Words Performance with 5 Simple Ways

30 May 2012

San Francisco : With the recent international launches of the Ad Innovations site, there are a few simple things you can do to quickly to improve the performance of your AdWords ads. The tips are as follows.

Enable Ad Site links

Ad Site links permits you to extend the value of your existing AdWords ads by providing additional links to specific, pertinent content deeper within your site. Rather than sending all users to the same landing page, Ad Site links will show up to four additional destination URLs for users to choose from. On average, advertisers see a 30% rise in click through rate (CTR) for the same ads with Ad Site links.

Optimize your ad text for longer headlines

Google recently made a change to top ads that allow you to display more information where it’s most probable to be noticed–in the headline. By taking information from the first description line and moving it to the headline, we it is possible to improve advertiser performance. In fact, ads with longer headlines receive a 6% average increase in CTR compared to the same ads with a normal headline and description. To increase the chances that your ad will appear with the longer headline, make sure that description line 1 is an absolute phrase or sentence and ends in punctuation (e.g., a period or question mark).

Link a Google Places account to a campaign to show location extensions

Location extensions permit you to widen your AdWords campaigns by dynamically attaching your business address to your ads. In addition to the description lines and URL that appear in your ad text, your ad can also exhibit your business name, address, and phone number. This helps endorse your business brand, products, and services and connections your business with a specific location of interest to the user.

By linking a Google Places account to your AdWords ads, you can fast and easily make sure all your location information is accessible when it’s most relevant.

Get reviewed to show Seller Rating Extensions

Seller rating extensions make it easier for potential customers to recognize highly-rated merchants when they’re searching on Google.com by attaching your merchant star rating from Google Product Search to your AdWords ads. These star ratings, aggregated from review sites all around the web, let people to find merchants that are extremely recommended by online shoppers like them. On average, ads with Seller Ratings get a 17% higher CTR than the similar ads without ratings.

Regularly ask your users for reviews (e.g., in confirmation emails after purchases)

Make it simple for users to review you–include links to your site’s page on the third-party review sites used by Seller Rating Extensions.

Link a Merchant Center account to a campaign to show product extensions

Product extensions are a way for you to supplement your existing AdWords ads with more relevant and exact information about your retail merchandise. Product extensions permit you to use your existing Google Merchant Center account to highlight your products directly in your search ads.

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