Google’s Material Design: A Learning Opportunity for Web Designers

Material Design is a new visual language of Google which has been a beginning to find real grip on all the areas of design community. This new visual language is more attractive because it methodically addresses a lot of problems faced by the designers.

Material design offers us the torrent lessons on web designing. It’s interesting, innovative and informative. There are a set of guidelines on what to do, and what not to do, on anything you can just think of (from button size and placement to animations).

Goal of material design:

  1. Build a visual language that combines classic principles of a good design with innovation and technological possibilities.
  2. Create a single elemental system that grants a consolidated experience across device sizes and platforms.

3 main principles of Google’s material design:

  1. Material is the metaphor: Material has certain persistent characteristics with inherent behaviors. Edges and surfaces of a material render optical cues grounded in the reality. The use of common attributes help users to quickly understand the affordances.
  2. Bold, graphic and intentional: The foundational elements such as grids, typography, scale, color, space and use of visual treatments, do a lot more than just pleasing the eyes. They create meaning, hierarchy and focus, thereby deliberating color choices, edge-to-edge imageries and large-scale typography.
  3. Provide meaning with motion: Motion respects and fortifies user as a prime mover. The primary user actions are the points that initiate motion while transforming the whole design. All the action takes place in a single environment where the objects are given to the user without breaking the continuity of experience even when they are reorganized. Motion is absolutely meaningful with its capability to attain focus and maintain continuity.

Advantages of Google’s material design:

  1. Flexibility: Google’s Material Design offers enough flexibility for designers to address various screens and devices. There are a few guidelines that allow adjustments to cater smaller or larger Android displays. This makes the designers’ life easier as it presents solutions instead of restraints.
  2. Unifying capabilities: Material design is a great solution for consolidating various products-more importantly screens, that the Google (Android) has right now.
  3. New hardware capabilities: Material design depends on physics to exhibit animations, shadows or movements. It’s unlike other design languages out there because most of the design languages were developed earlier for older technologies.

Fortune Innovations San Francisco’s skilled professionals ensure you with a high quality web design solutions at an affordable cost. Kindly reach out to us if you have any requirements on designing a responsive and appealing website.

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